The Blog

Split Personalities: 5 Panel Hat Video

For the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go live around 3pm NZT / 8pm PDT / 11pm EST daily. The...

The Odd, The Beautiful: Koder

We are proud to introduce 'The Odd, The Beautiful'. An interview series on artists, musicians, creatives which profiles the struggle, hustle and motivation of trying to succeed in today's world. We...

I Love Ugly 2016 April "Between The Blues" Lookbook

A collection that’s carefully curated to cater to the ever changing needs of the young creative, and the range features an assortment of new styles and silhouettes, merchandised in with classic and...

Generations Printed Publication

We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submi...

Jon Gorrigan Editorial

For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets of London. Enjoy.    

I Love Ugly Future League by Jheryll Richardson

We've just released our first ever font, the I Love Ugly Future League. You can download this font here. We commissioned European based designer Jheryll Richardson to design and produce this on our...

Jesse Draxler x I Love Ugly Capsule Collection

Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...

'The Normals' by I Love Ugly

We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...

The I Love Ugly Production Process

Some wise guy once said “He who holds information, holds the power” , Well we’re not to sure if this is entirely true, At I Love Ugly we get a real buzz out of exposing the way we do something, hav...