Generations Printed Publication

We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submitting to the pressures of conforming to societies’ “norms.” This campaign features a comparison of young boys who are asked about their future aspirations to older men about their regrets. This publication will be available next week in limited numbers at all I Love Ugly flagship stores, as well as the online store and select stockists worldwide. Providing further insight into the "Generations" theme, the publication includes the editorial and details with the questions in their entirety. All models are garbed in past, current and future I Love Ugly garments.