The Blog

July 2023 Lookbook

The I Love Ugly July 2023 Collection features a warm, neutral colour palette with varied textures, patterns, and silhouettes. Alongside more statement pieces with pops of colour. S...

June 2023 Lookbook

The May Collection — Embodying sophisticated simplicity through tone and texture. Prioritising elevated basics to develop a timeless wardrobe. ...

May 2023 Lookbook

Introducing the May Collection — A curated set of garments for a more considered approach to your everyday outfits. Elevated basics, designed with meticulous attention to detail. R...

April 2023 Lookbook

Our April Collection reflects a seasonal change in the southern hemisphere with heavier fabrications and layering essentials, featuring simple yet elegant tones throughout that are...

March 2023 Lookbook

Introducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones throughout the collection, with the intention of pr...

February 2023 Lookbook

The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of colour. Beautiful layering options feature within...

December 22 Lookbook

The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures and an optimistic yet subtle colour palette. Beiges,...

November 2022 Lookbook

Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also see it as a form of self expression. A language wi...

November 22’ Womenswear Video Campaign

I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-cutter existence.Enjoy this Campaign Video f...