The Blog

I Love Ugly x Jansport - Melbourne

Last week we launched our I Love Ugly x JanSport collaboration with an event in our Melbourne store. Beverages were courtesy of our friends Stolen Rum, Moon Dog Brewery and Karma Cola. Photos by: M...

I Love Ugly x Jansport - Wellington

Here are a few snippets from the launch of our I Love Ugly x JanSport launch in Wellington last week. Beverages were courtesy of our friends Stolen Rum, Sawmill Brewery and Karma Cola. Photos by: J...

I Love Ugly x JanSport Video: Touch, sight & sound

Behind The Scenes: Jansport x I Love Ugly

Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.    

July 2015 Lookbook

We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independent mind. We hope you enjoy.    

How to start a fashion brand (the real non-bullshit way)

We are constantly asked this question, so have taken the time to write down a quick, but honest look into how to start and run a fashion brand. This is complete unfiltered honesty that we have pers...

I Love Ugly x Urbis - Full Interview

I Love Ugly Creative Director, Valentin Ozich, caught up with Urbis on our garments and their connection with furniture and interior design. See the full interview with and editorial below. Where d...

Behind The Scenes: Urbis x I Love Ugly

Here are some behind the scenes shots from our recent editorial featured in the latest edition of Urbis Magazine. Check out the full editorial and interview with our Creative Director, Valentin Ozi...

The Black Edmund Boot Editorial

Our black leather Edmund boot looking crispy in London. Enough said; check it out.