The Blog

HighSnobiety x White Milano 2015 Editorial

Following Hignsnobiety's coverage of this season’s iteration of WHITE Milano, They present their first of four editorials done in conjunction with the Italian tradeshow. If you’ll recall, They help...

I Love Ugly August 2015 Collection Editorial

We are proud to showcase you our August 2015 Collection, This Collection has be featured throughout specific Trade shows we have attended around the world this year. Maintaining our signature stree...

Behind the Scenes: 2015 Feb/Mar/Apr Shoot

We take you behind the scenes of the photoshoot for our upcoming Feb-Apr collection. Stay tuned and keep an eye on our networks for the global release.    

Showroom 22 Runway show

I Love Ugly doing runway shows was something we tried to avoid and couldn't really see working. However we gave it a crack, previewing our February '15 collection. We must say we were quite surpris...

ILU nominated for Highsnobiety's 'Best Breakthrough Brand of 2014' award.

We are both honoured and humbled to be nominated for The Highsnobiety 2014 Best Breakthrough Brand Of The Year award. The industry we have entered is undoubtedly one of the most cut throat in the w...

I Love Ugly Melbourne Store: Launch Party

Last Thursday we had a launch party for our newest store located in Melbourne CBD, this is our first store on Australian soil and is already kicking off with a bang after being open for two weeks n...

LA CANVAS Magazine Interviews our Creative Director

Valentin Ozich our Founder & Creative Director recently sat down with LA Canvas Magazine to discuss the past, present and future of I Love Ugly. To accompany this, NE SENSE did an editorial. Ca...

Eyewear Launch Party: Los Angeles Store

A few weeks ago in conjunction with our New Zealand stores, our Los Angeles Store hosted a launch party for our debut eyewear collection. Beverages courtesy of Stolen Rum & House Beer. Photogra...

Eyewear Launch Party: Wellington Store

A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & Karma Cola. Photography by Zayyar Win Thein