The Blog

The Odd, The Beautiful: Chester Watson

The third instalment of our 'The Odd, The Beautiful' series. Features Chester Watson, 19-year-old rapper/producer from Atlanta. If you don't know who he is by now, you're asleep. This series is our...

I Love Ugly & POW Recordings Present: Chester Watson & Psymun

On Friday the 10th of June, I Love Ugly & POW Recordings collaborated together to host an exclusive in-store performance of Chester Watson & Psymun, in the I Love Ugly flagship store in La ...

The Odd, The Beautiful: Eno

The Second instalment of our 'The Odd, The Beautiful' series. Features @im_eno , a young producer from our own backyard Auckland, NZ. This series is our new platform to interview artists, musicians...

Bury Me With The Lo On

Bury Me With the Lo On, the first-ever book exploring how a group of kids from 1980s Brooklyn known as the Lo Lifes went on to influence mainstream rap stars and birth a worldwide movement of boost...

Andre Power: Soulection

Artist, turned DJ, turned business owner, now turned friend, Andre Power is the definition of being well rounded. Meeting Andre in the streets of LA one day, I approached him to let him know that I...

A quick catch up with DevanOnDeck

We recently caught up with our good friend Devan, a Los Angeles-based menswear influencer that describes his work as "the intersection of style and conceptual art". Known best for his mind-bending ...

Newmarket Flagship Store

For those that haven't been there or seen it yet... heres our Newmarket (Auckland) store in motion. All the gentleman in the video are our staff. Will, Damo, Chad, Ben. Top blokes we must say. This...

ILU Melbourne Laneway Party

On Thursday the 19th of May, we hosted the I Love Ugly Melbourne Laneway Party, at our flagship Melbourne store. Melbourne is a lot like Auckland & Los Angeles in the sense the art and design i...

Wilkinson & Adapt Crash Conventry in I Love Ugly

Our good friends Wilkinson & Adapt played a killer set at MTV Crashes Coventry a few weeks back. Pictured onstage rocking the Albert Zespy Pant. Photography by Alex LonsdaleInstagram: @alexlonz...