The Blog

November 22’ Womenswear Lookbook

This is for the free thinkers. The curious beings who swim upstream. The Women who learn from the past, live in the present, and create the future. For years we have pushed the bo...

A Q&A WITH OUR WOMENSWEAR DESIGNER

As the founder of I Love Ugly, I thought it would be a good idea to give you some context as to why we decided to branch into womenswear. For the very early followers of the brand...

October 22' Mens Editorial Lookbook

Introducing the I Love Ugly October 2022 Mens Editorial Lookbook. The I Love Ugly October 2022 Mens Collection features a warm, neutral colour palette with varied textures,...

Habits VS Goals

Have you ever set yourself a goal, and then never ended up achieving it? That’s probably because you’re focusing on the wrong thing. Of course goal-setting is a powerful strategy in all a...

September 22' Editorial Lookbook

The warmer weather is approaching as we make our way into Spring for the ILU Southern Hemisphere community. Meanwhile in the rest of the world, Autumn is creeping up with the prom...

I will be happy when...

“Desire is a contract that you make with yourself to be unhappy until you get what you want.” — N.R The arrival fallacy is the illusion that joy lies at a destination ahead. It costs you nothing t...

Flat-Lays from the Archive

Here’s a bit of nostalgia from the archive — a collection of vintage flat-lays from the ILU Vault, Circa 2012-2014. We’ve always paid very close attention to detail, not only when...

August 22' Editorial Lookbook

Browse our August Collection on full display in this Editorial Lookbook. With this shoot, we wanted to encapsulate one of the core essences of the ILU Individual. Art is in our bl...

Using 'IKIGAI' to Find Your Purpose in Life

How to find your purpose using the Japanese concept — Ikigai. 1. Do What You Love. What do you like to do? In which activities are you completely absorbed or enthusiastic? What int...