The Blog

International Women's Day — Meet the Team

Here at I Love Ugly, we are so proud to have such amazing women who work behind the scenes, helping develop the brand into what it is today. Although ILU was initially a menswear ...

Womenswear Style Guide — Mastering Holiday Season Style

Whether you’re spending this holiday season running last-minute errands, heading out to celebrate, or simply just relaxing at home, we’re sharing some of our favourite I Love Ugly Womensw...

I Love Ugly Victoria Street

We are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington, New Zealand.We learned long ago that expansion isn’t a p...

Womenswear Launch

It has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community for the overwhelmingly positive response. I Love U...

I will be happy when...

“Desire is a contract that you make with yourself to be unhappy until you get what you want.” — N.R The arrival fallacy is the illusion that joy lies at a destination ahead. It costs you nothing t...

Using 'IKIGAI' to Find Your Purpose in Life

How to find your purpose using the Japanese concept — Ikigai. 1. Do What You Love. What do you like to do? In which activities are you completely absorbed or enthusiastic? What int...

The Pressure Performance Curve

Pressure. It makes diamonds, but it can also burst dams. The pressure performance curve is a tool developed by psychologists Robert Yerkes and John Dodson in 1908. The diagram charts the relations...

Recommended Content

It’s been a while since we’ve put out a recommended list, so here’s a selection of thought provoking, entertaining and motivating content for you to dig into this week. ...

7 Ways To Stop Procrastination

Procrastination. The time sucking, dream killing phenomena. We all procrastinate from time to time, after all, we are all human. It can get to the point when you delay your task by so much that you...