The Blog

Staff Profile: Ruby

Meet Ruby, the Store Manager for our Victoria St, Wellington site. Ruby is a friendly, creative individual with a dynamic working style and supportive leadership approach. Outside of running a ...

ILU Style Guide: Brooklyn Opetaia

At I Love Ugly, we've always celebrated our community and aimed to be more than just a clothing brand. The new ILU Style Guide is a collaboration with people who inspire us with their content,...

Discomfort is just growth in sheep's clothing.

You are your own worst enemy when it comes to your limitations, don’t let others define you or hold you back. You may find yourself in an uncomfortable zone, where you feel like the pressu...

The Comfort Zone

We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...

Why Setting Goals is an Astonishingly Powerful Strategy

This will take about 16 minutes to read, but it took me 25 hours to write. I do this to add value to the people that are part of our community, as I Love Ugly is more than just a clothin...

The quality of your questions determine the quality of your answers

“Successful people ask better questions, and as a result, they get better answers.” — Tony Robbins Have you ever gone through that period of your life, where you can't seem to snap yourse...

If you want to be successful, you have to stop thinking about failure

If you want to be successful, why are you wasting time thinking about how much you don't want to fail? It was this simple question and way of thinking that changed how I approach my life ...

How To Build An Unshakeable Mindset Amidst A Global Pandemic

A Five Step Guide To Mastering Your Situation 1. Breathe – Take A Step Back Whenever you’re facing any sort of set-back, challenge or overwhelming time, the ...

Why Relying On Your Feelings Will Disappoint You

2020, Damn. I bet you can vividly remember the start of 2018, 2019 and with a blink of an eye, we are already at the end of the second month of 2020. Did you achieve what you set out to?...