The Blog

The Odd, The Beautiful: Michael Whittaker

Introducing The Odd, The Beautiful: Michael Whittaker — Audacious goals are something we constantly strive to set for ourselves both as a brand and as individuals. They sit at the ...

February 2023 Lookbook

The I Love Ugly February 2023 Collection features a more neutral colour palette alongside some more statement pieces with pops of colour. Beautiful layering options feature within...

Womenswear Style Guide — Mastering Holiday Season Style

Whether you’re spending this holiday season running last-minute errands, heading out to celebrate, or simply just relaxing at home, we’re sharing some of our favourite I Love Ugly Womensw...

I Love Ugly Victoria Street

We are proud to announce the opening of our brand new flagship store located at 3/115 Victoria Street, Te Aro, Wellington, New Zealand.We learned long ago that expansion isn’t a p...

December 22 Lookbook

The I Love Ugly December 2022 Collection features a minimal & understated positive tone through the use of varied textures and an optimistic yet subtle colour palette. Beiges,...

November 2022 Lookbook

Introducing the I Love Ugly November 2022 Look-book. Art is commonly know as an outlet for creativity — yet here at ILU, we also see it as a form of self expression. A language wi...

Womenswear Launch

It has now been one week since the launch of our Womenswear Collection, and we want to say a special thank you to our community for the overwhelmingly positive response. I Love U...

A Q&A With Kayra Yildiz

I Love Ugly began as an art project, so when we came across the idea to launch womenswear with an artist collaboration, it felt like the perfect final touch to work with a talente...

November 22’ Womenswear Video Campaign

I Love Ugly is a mindset. A way of living. We create clothes for people who question everything, for those who don't settle for a cookie-cutter existence.Enjoy this Campaign Video f...