The Blog

Our Los Angeles Store is Now Open

For those of you that aren't aware, about a month ago we opened our first US flagship store on La Brea Avenue in Los Angeles. We are pretty damn proud of it. If you want a true I Love Ugly experien...

VSCO Auckland City Feature

Recently our friends at Motion Sickness Studio were asked by VSCO to showcase the highlight spots in Auckland City. We were happy to partake with our flagship store in Newmarket on Osborne Street. ...

Shlohmo Stops By

Our good friend Henry Laufer (better known as Shlohmo) is currently touring through Australasia with Madcap Touring. We had the pleasure of having him stop by our Newmarket store after a long haul ...

September 2014 Editorial

Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this editorial. Garments not available now will be release...

ILU Portraits by Sarah Kjelleren

Our talented friend Sarah Kjelleren took some ILU portraits. Check out more of Sarah's work on her website and her Instagram (@sarahkjelleren).     

Behind The Scenes: 2014 October-December Shoot

We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.        

Los Angeles Collection Editorial

Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...

Fall/Winter Watch Collection by HYPEBEAST

The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store    

Artist Feature: MNDSGN - Producer (LA)

Mndsgn is pronounced mind design. The law calls him Ringgo Ancheta. His album Yawn Zen was released August 26th 2013 on Stones Throw Records. Ringgo Ancheta is an anomaly among hip-hop producers - ...