The Blog

Eyewear Launch Party: Newmarket Store

A few photos of the Eyewear Launch party at our Wellington store. Thanks to our sponsors - beverages courtesy of Peroni & St Jerome Wines. Photography by Höné Hernandez     

Introducing: I Love Ugly Leather Collection

We work tirelessly to fuse the necessities and demands of the modern man into the products we create, and that is why we have re-introduced our classic premium leather goods collection. Featuring p...

Introducing: I Love Ugly Debut Eyewear Collection

Making our debut into eyewear, we release our first collection of glasses with both sun and optical options on offer. The frames consist of natural cotton fiber acetate, while the impact-resistant ...

Our Los Angeles Store is Now Open

For those of you that aren't aware, about a month ago we opened our first US flagship store on La Brea Avenue in Los Angeles. We are pretty damn proud of it. If you want a true I Love Ugly experien...

VSCO Auckland City Feature

Recently our friends at Motion Sickness Studio were asked by VSCO to showcase the highlight spots in Auckland City. We were happy to partake with our flagship store in Newmarket on Osborne Street. ...

Shlohmo Stops By

Our good friend Henry Laufer (better known as Shlohmo) is currently touring through Australasia with Madcap Touring. We had the pleasure of having him stop by our Newmarket store after a long haul ...

September 2014 Editorial

Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this editorial. Garments not available now will be release...

ILU Portraits by Sarah Kjelleren

Our talented friend Sarah Kjelleren took some ILU portraits. Check out more of Sarah's work on her website and her Instagram (@sarahkjelleren).     

Behind The Scenes: 2014 October-December Shoot

We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.