The Blog

Simon James talks to I Love Ugly

As you know we're interested in all types of design, particularly furniture design. Our Creative Director caught up with one of New Zealand's top furniture designers, Simon James. Enjoy. Could you ...

I Love Ugly X Jansport - Los Angeles

Last week we launched our I Love Ugly x JanSport collaboration in our Los Angeles store. Beverages courtesy of our friends at Stolen Rum. Here are a few pictures.   

I Love Ugly x Jansport - Newmarket

Last Thursday evening we launched out I Love Ugly x JanSport collaboration. To mark the occasion and showcase the collection we hosted a series of events in our stores. Here are some pictures from ...

I Love Ugly x Jansport - Melbourne

Last week we launched our I Love Ugly x JanSport collaboration with an event in our Melbourne store. Beverages were courtesy of our friends Stolen Rum, Moon Dog Brewery and Karma Cola. Photos by: M...

I Love Ugly x Jansport - Wellington

Here are a few snippets from the launch of our I Love Ugly x JanSport launch in Wellington last week. Beverages were courtesy of our friends Stolen Rum, Sawmill Brewery and Karma Cola. Photos by: J...

I Love Ugly x JanSport Video: Touch, sight & sound

Behind The Scenes: Jansport x I Love Ugly

Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.    

July 2015 Lookbook

We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independent mind. We hope you enjoy.    

How to start a fashion brand (the real non-bullshit way)

We are constantly asked this question, so have taken the time to write down a quick, but honest look into how to start and run a fashion brand. This is complete unfiltered honesty that we have pers...