The Blog

Onra Editorial

A few weeks back we had the pleasure of photographing French producer Onra in a few of our garments. Regarded by many as one of the most exciting beat-makers of the past few years, and definitely a...

Apartment Editorial | July '13

A man's lifestyle is as unique as he is. From his living space to his daily routines, all men are different. He surrounds himself by things that intrigue and inspire, they are what give his life me...

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garments and here's the result.    

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in the form of a custom I Love Ugly Tobacco Pipe embroi...

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the fruit tee, and a series of printed 5 panels.   ...

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a selection of our August 2012 drop. We are excited t...

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.