The Blog

2014 Essential Hat Collection

Introducing our Essential 5 Panels & Essential Bucket Hats collection. Keeping things clean and simple, these caps are made from a polyester fabric, featuring pigskin under-brims and custom bac...

Behind The Scenes: 2014 June/July Shoot

A behind the scenes sneak peek of our upcoming collection for June & July. Stay tuned for the worldwide release.      

2014 Football Hat Collection

At I Love Ugly we share a mutual passion for sports and the attire associated with it, both on and off the field. In celebration of the 2014 Football World Cup, we introduce the first part of our s...

Behind The Scenes: 2014 Football Capsule Collection

In celebration of the world cup, we have designed a collection of hats and garments that are fully inspired by football attire. The flags and colour ways of participating countries and the heroes a...

Behind The Scenes: 2014 APRIL / MAY Campaign Shoot

Behind the scenes imagery and sneak peaks of our upcoming April and May campaign shoot. Make sure to stay tuned for the worldwide release.    

Behind The Scenes: I Love Ugly February AW2014 Campaign

Behind the scenes of our upcoming collection and campaign. Stay tuned.    

December '13 Cap Collection

Tonight we released our latest headwear collection, featuring 10 pieces across the 5-Panel, Sosa, and 6-Panel styles. Inspired by the Japanese interpretation of the classic baseball cap, the I Love...

Ryan Hemsworth Editorial

We recently had the chance to catch up with Ryan Hemsworth while he was on tour in Auckland. We also took some pictures of him here. The Canadian electronic music producer is quickly establishing h...

Oddisee Editorial 2.0

Last month we had the pleasure of catching up with our friend and talented hip hop artist, Oddisee. We took a few stills of the man himself here wearing a mix of our November & December collect...