The Blog

Blu Editorial Shoot

A few weeks back we had the privilege of one of favourite artists Blu coming by our studio during his time in NZ. We got him in a few of our garments and here's the result.    

February 2013 Editorial

The February collections is a welcome injection of new styles after the New Years break. The range includes a tip of the cap to old tradition in the form of a custom I Love Ugly Tobacco Pipe embroi...

November '12 Editorial

This editorial shows 'The I Love Ugly Man' in his natural habitat, his home, on a spring day. This collection features unique prints, such as the fruit tee, and a series of printed 5 panels.   ...

Oddisee NYC Rooftop Editorial | Shot by Jerry Buttles

Recently we had the pleasure of hooking up with NYC based photographer Jerry Buttles to shoot hip hop's best dressed man Oddisee. Oddisee wears a selection of our August 2012 drop. We are excited t...

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearing the appropriate pair of I Love Ugly pants for wh...

August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities of the modern man's lifestyle are fused with the de...

Valentin Ozich | HYPEBEAST Essentials

Recently, our creative director Valentin did an essentials shoot with the guys over at HYPEBEAST. Here is the result. Check out the full write up over at http://www.hypebeast.com/essentials/iloveug...

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.