The Blog

The Print Porter Cap Capsule

Introducing the Print Porter Cap Capsule. Made up of seven printed Porter Caps released across seven days, each cap features a vintage print paying homage to ILU's print-rich history. Limited to 40...

The Sandlot Collection Editorial

Introducing the Sandlot Capsule Collection - our second release for 2018. Inspired by one of our all-time favourite childhood movies from the 90s, the Sandlot Kids. Centred around the game of baseb...

Real People - Jerome

Introducing the latest instalment of the Real People series - featuring Jerome, an organic sourdough baker out of Auckland, New Zealand. We stopped by to talk Jerome's journey to crafting organic s...

The Parnell Collection Editorial

Introducing the Parnell Collection, our debut release for 2018. The Parnell Collection is inspired and named after one of Auckland's most historic suburbs, Parnell, which was once one of the large...

Kent Loon - Maleficent Feat. Chester Watson

Our longtime friend Chester Watson just dropped a fresh music video, featuring on Kent Loon's track Maleficent. New music on the way, so watch this space...Chester Watson - SoundcloudKent Loon - So...

Real People - Maurice

Introducing the latest instalment of the Real People series - featuring Maurice, a singer who makes up half of Auckland band DUAL. Tucked away in the back of a suburban garage turned studio in Bloc...

Frank White by I Love Ugly

Introducing Frank White by I Love Ugly. We wanted to go a little left-field with this, while making something that's safe enough to wear daily. Frank White by I Love Ugly is a vibrantly sharp every...

Introducing Our Debut Sneaker - The Nelson Low

Introducing our debut sneaker, the Nelson Low. The aim with the Nelson Low was to design a timeless, minimal everyday premium sneaker, inspired by the classic midcentury tennis shoe. Handmade in Po...

Real People - Mike

Introducing the second instalment of the Real People series - featuring Mike, owner and brewer at Sawmill Brewery, one of New Zealand's leading Craft Beer Breweries based a little north of Auckland...