The Blog

I Love Ugly x Bailey Nelson - The Rocco

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Rocco.

I Love Ugly x Bailey Nelson - The Enzo

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Enzo.

I Love Ugly x Bailey Nelson - The Aston

Our Creative Director and Designer discuss the overall design and features of the I Love Ugly x Bailey Nelson - The Aston.

I Love Ugly x Bailey Nelson - Studio Day

We know we've teased the f*** out of this project, but why not!? We've thrown everything we've got into this project, and now with the release only days away we want to do our best to make sure ev...

I Love Ugly x Bailey Nelson - Sneak Preview

A few weeks back whilst shooting the I Love Ugly x Bailey Nelson Eyewear Collection lookbook, Creative Director @valentinozich and Designer @levyjose took a few minutes out to share a sneak previe...

I Love Ugly x Bailey Nelson - Film Development

In exactly one week we'll be set to release the inaugural I Love Ugly x Bailey Nelson Eyewear Collection. As you know we enjoy showing transparency and a window into our process, whether it be the ...

2000's Collection

Introducing our first collection of 2019 titled: 2000s. Based off and inspired by an era where a lot of our staff grew up in. Skating, basketball, corduroy, bold graphics, back patches and that bu...

ILU Diaries: 001 - "Release Week"

We're pretty excited to introduce our latest behind the scenes series, entitled the I Love Ugly Diaries. Designed to offer you a monthly or fortnightly (depends on what’s going on in our world) gl...

Newspread Ideas - Valentin Ozich

Earlier this year, I Love Ugly Creative Director and Founder Valentin Ozich sat down with Newspread for their first Newspread Ideas event. Hosted locally on Auckland's K Road by Platform Store, th...