The Blog

Generations Printed Publication

We are proud to reveal our latest editorial campaign, "Generations." Driven to inspire young people to follow their passions, desires and beliefs, we aim to promote self-discovery rather than submi...

Jon Gorrigan Editorial

For our latest editorial, we have commissioned UK-based fashion photographer Jon Gorrigan, to capture our latest October collection in the streets of London. Enjoy.    

Jesse Draxler x I Love Ugly Capsule Collection

Los Angeles based visual artist Jesse Draxler collaborated with us to create a 3 piece limited edition collection. The collection features his signature mixed medium artworks that incorporate his i...

'The Normals' by I Love Ugly

We picked 8 guys randomly off the street as part of our "Normals" campaign. These guys aren't models. We asked them to style and express themselves through our clothing. Enjoy. Photography by: Jame...

Behind The Scenes: Jansport x I Love Ugly

Behind the scenes shots from the filming of the I Love Ugly x JanSport short film. Stay Tuned.    

July 2015 Lookbook

We are proud to present our July 2015 collection. This collection features a range of smart, formal and casual garments tailored for the independent mind. We hope you enjoy.    

I Love Ugly x Urbis - Full Interview

I Love Ugly Creative Director, Valentin Ozich, caught up with Urbis on our garments and their connection with furniture and interior design. See the full interview with and editorial below. Where d...

Behind The Scenes: Urbis x I Love Ugly

Here are some behind the scenes shots from our recent editorial featured in the latest edition of Urbis Magazine. Check out the full editorial and interview with our Creative Director, Valentin Ozi...

The Black Edmund Boot Editorial

Our black leather Edmund boot looking crispy in London. Enough said; check it out.