The Blog

June 2023 Lookbook

The May Collection — Embodying sophisticated simplicity through tone and texture. Prioritising elevated basics to develop a timeless wardrobe. ...

The Odd, The Beautiful: Kloos

Introducing the 7th instalment in The Odd, The Beautiful series. Originally from South Africa, Auckland based rapper Kloos is an artist intent to define the “bigger picture”. We are given an ins...

May 2023 Lookbook

Introducing the May Collection — A curated set of garments for a more considered approach to your everyday outfits. Elevated basics, designed with meticulous attention to detail. R...

In Conversation With Crystal Chen

Crystal Chen is an Auckland-based artist. Her practice is diverse and is constantly expanding. Crystal's ability to actualise her ideas through creative mediums enables her to crea...

In Conversation With Keciano

Keciano is a South Auckland based visual artist who creates colourful large-scale pieces influenced by self-discovery and life's seasons. His works are bright and fluid, often orga...

April 2023 Lookbook

Our April Collection reflects a seasonal change in the southern hemisphere with heavier fabrications and layering essentials, featuring simple yet elegant tones throughout that are...

The Comfort Zone

We thought it was about time to highlight this again, for those who are unfamiliar, this graphic has been a driving force behind what we do both as individuals and as a business. M...

International Women's Day — Meet the Team

Here at I Love Ugly, we are so proud to have such amazing women who work behind the scenes, helping develop the brand into what it is today. Although ILU was initially a menswear ...

March 2023 Lookbook

Introducing the March 2023 Lookbook — An exploration of tone and layering through textural mediums. Featuring muted earth tones throughout the collection, with the intention of pr...