The Blog
Get to know Dayton — a Senior Branch Manager and familiar face at our flagship Newmarket Store. As well as being our resident problem solver, Dayton is a charismatic leader, is super approachab...
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An exploration of light, shadow, colour and texture. As the seasons change we reintroduce laying options to our collections in staple pieces and occasion wear alongside our core range of essenti...
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In Conversation With Jade Buckley
Meet Jade Buckley, the creative force behind Jaades Co. From her early days with crayons to navigating the corporate world, Jade's journey has been a fusion of art and entrepreneurship. A pro...
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Earlier this year we held an open casting call with our community both locally and worldwide. As a brand committed to continuously evolving, we are always on the lookout for undiscovered talen...
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ILU Style Guide: Alex Davidson
Meet Alex Davidson, the vibrant Australian influencer living in Newcastle. From fit checks with her dad to ‘day in the life’ vlogs, Alex’s audience love her authentic, vibrant personality. Her...
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An introduction to Hemp Textiles
Known for its remarkable durability, Hemp textiles are derived from a renewable resource that requires minimal water and no pesticides to grow, minimising its environmental impact. These fibre...
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In Conversation With Tim Worton
In our 15-year journey of artistic exploration, graphic tees and hoods have become the fabric of our identity. The recent design competition was more than a challenge; it was an opportunity t...
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Jaime Ridge, Kiwi creative living in LA, epitomises a unique blend of classic elegance and contemporary style. Discover what inspires Jaime's style, her approach to creating a timeless wardrob...
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