The Blog

The Odd, The Beautiful: Eno

The Second instalment of our 'The Odd, The Beautiful' series. Features @im_eno , a young producer from our own backyard Auckland, NZ. This series is our new platform to interview artists, musicians...

Newmarket Flagship Store

For those that haven't been there or seen it yet... heres our Newmarket (Auckland) store in motion. All the gentleman in the video are our staff. Will, Damo, Chad, Ben. Top blokes we must say. This...

Split Personalities: 5 Panel Hat Video

For the next 11 days, beginning 16th of May, I Love Ugly will be releasing 11 different hat styles at https://www.iloveugly.com/ Each hat will go live around 3pm NZT / 8pm PDT / 11pm EST daily. The...

The Odd, The Beautiful: Koder

We are proud to introduce 'The Odd, The Beautiful'. An interview series on artists, musicians, creatives which profiles the struggle, hustle and motivation of trying to succeed in today's world. We...

I Love Ugly x JanSport Video: Touch, sight & sound

Introducing: 'The Expressionist' - A Short Film by I Love Ugly

In light of the world's attention fixated on the World Cup, we present to you our beautifully inspiring short film. Made in dedication to the individuals that bring something unique and innovative ...

'Today' Video

A man has a close connection with his pants, he knows what he likes to wear given any occasion. This short film highlights the importance of wearing the appropriate pair of I Love Ugly pants for wh...

August 2012 - Premium Leather Bag Video

We are inspired by all things design. The I Love Ugly Premium Leather Bag collection is our first extension into portaging, where the necessities of the modern man's lifestyle are fused with the de...

A Conventional Camouflage

In mid-2011 we shot our very first video editorial campaign to give our customers a glimpse into a day in the life of the I Love Ugly man. Check out the campaign here.