The Blog

September 2014 Editorial

Building off the success of our newly-opened Los Angeles flagship, we look to showcase our September & October specific offerings with this editorial. Garments not available now will be release...

Behind The Scenes: 2014 October-December Shoot

We take you behind the scenes for the campaign shoot for the 2014 October, November and December collection. Stay tuned on our networks for the worldwide release.        

Los Angeles Collection Editorial

Following our recent foray into the US market with the opening of our LA Store, we present our LA Collection Editorial. Shot among the clean lines and shapes of Los Angeles architecture, this edito...

Fall/Winter Watch Collection by HYPEBEAST

The guys over at HYPEBEAST took some snaps of our latest watch release. They are available now on our online store    

2014 Baseball Cap Editorial

We present our latest collection of headwear inspired by vintage woolen baseball caps. Keeping things classic we've chosen to focus on quality and timelessness. Each hat is made from premium wool a...

2014 I Love Ugly x Ne Street Editorial

To extend on our continual success in the Southern hemisphere, we have decided to open our first overseas flagship store on La Brea Avenue in Los Angeles this coming August. We have teamed up with ...

2014 'Before, During & After' Editorial

Building upon our passion for sports and the attire associated with it, both on and off the field. As the name suggests, the images show players before, during, and after game time as well as featu...

Behind The Scenes: 2014 ILU Short Film

A behind the scenes sneak peek of our upcoming short-film, to coincide with our football world cup collection of garments.    

2014 ILU World Cup Jersey Preview

We are excited to introduce to you Part 2 of our Football Collection, in celebration of the 2014 World Cup. Our garment collection, is inspired by both on and off the field football attire with our...